Our Story

CleanMatrix Hub AE was founded with a clear mission: to simplify the complex process of choosing the right e-commerce platform for beauty businesses. Based in the vibrant city of Aarhus, Denmark, we recognised that beauty retailers faced unique challenges when selecting technology solutions for their online operations.

The beauty industry has specific requirements that generic e-commerce platforms often struggle to address effectively. From product visualisation and shade matching to ingredient tracking and subscription management, beauty businesses need platforms that understand their unique operational needs.

Our team brings together expertise in e-commerce technology, beauty industry knowledge, and strategic consulting to provide comprehensive platform comparison services. We've helped hundreds of beauty businesses across Denmark and the EU find the perfect technology solutions for their growth ambitions.

Our company story

Our Mission & Values

The principles that guide our approach to beauty e-commerce platform consulting

Our Mission

To empower beauty businesses with the knowledge and tools they need to make informed e-commerce platform decisions that drive growth, enhance customer experience, and support long-term success in the digital marketplace.

Integrity & Independence

We provide unbiased platform evaluations based on objective criteria, ensuring our recommendations serve your business interests, not vendor commissions.

Expertise & Innovation

Our team stays at the forefront of e-commerce technology and beauty industry trends to provide cutting-edge insights and recommendations.

Partnership & Support

We build long-term relationships with our clients, providing ongoing support and guidance as their businesses grow and evolve.

Transparency & Clarity

We present complex technical information in clear, actionable terms that enable confident decision-making.

Efficiency & Results

Our streamlined processes and proven methodologies deliver comprehensive analysis and recommendations efficiently.

Industry Focus

Our specialisation in the beauty industry ensures deep understanding of sector-specific challenges and opportunities.

Our Achievements

Milestones that demonstrate our commitment to excellence in beauty e-commerce consulting

Industry Recognition

Recognised as a leading specialist in beauty e-commerce platform consulting across the Danish market, with expertise spanning the entire European Union.

Client Success Stories

Successfully guided over 200 beauty businesses through platform selection and implementation, resulting in improved online performance and customer satisfaction.

Comprehensive Platform Database

Maintained detailed analysis of over 50 e-commerce platforms, with specialised evaluation criteria for beauty industry requirements.

Proven Growth Impact

Our platform recommendations have contributed to measurable improvements in online sales, customer engagement, and operational efficiency for our clients.

Company achievements

Company Information

Official details and registration information

Legal Information

Company Name: CleanMatrix Hub AE
Legal Entity: AS (Aktieselskab)
Registration Number: CVR41526397
VAT Number: DK41639728

Location & Contact

Address: Strøget 81, 8003 Aarhus, Central Denmark
Phone: +45 35182401
Business Hours: Monday-Friday: 10:00 - 19:00
Beauty consultation

Ready to Work with Us?

Discover how our expertise can help your beauty business find the perfect e-commerce platform solution.